The performance of the hospitality industry largely depends on its customer based hence understanding how well to articulate and utilize such becomes critical if hotel managers must strive in the business competitively. This study on customer orientation and Performance of hotels in Lokoja, Kogi State examine the relationship between customer orientation and hotels performance in Lokoja, Kogi State. Specifically, the objective is to determine the effect of market penetration strategy, evaluate the influence of diversification strategy, establish the influence of market development strategy and determine the effect of product development on hotel performance. The population comprised of all the employees in the two purposely selected hotels. This made a total of 30 respondents. The study adopts a descriptive research survey design, and correlation analysis were used to test the hypotheses. The findings revealed that the most adopted penetration strategy was penetration pricing on services, the most adopted customer orientation was making hotel brand visible to the niche market, most adopted product development strategy was existence of promotion strategies while diversification adopted to the largest extent was maintaining of strong customer relationship. The study concluded that customer orientation strategies positively affect hotel performance in Lokoja, Kogi State. Product development strategies, diversification strategies, market development strategies and penetration strategies were concluded to be strategies adopted by the hotels and such significantly improved hotel performance. The study recommended that the implementation process of these customer orientations should be given top priority during the strategy formulation process to enhance performance of hotels.