This research investigated the impact of consumer styles inventory on regret experience amongst female consumers in Idah, Kogi State, Nigeria. The specific objectives of the study are to examine the impact of brand consciousness on regret experience amongst female consumers in Idah, to examine the impact of Quality/Perfection on regret experience amongst female consumers in Idah. The study adopted a descriptive survey research design. The population size was the total list of elements while the sample size was 320. Primary sources of data were used while the instrument of data collection was a structured questionnaire. The validity and reliability of the research instrument were checked and established. The study used a convenient sampling technique in reaching the respondents. The hypotheses were tested using a correlation statistical technique at 5% level of significance. The finding shows that there is a significant effect of consumer style inventory on regret experience among female consumers in Idah, Kogi State. The study recommended that to prevent future regret, consumers should improve the quality of the decision process and outcomes by increased internal (memory) or external information search.