An Appraisal of the application of marketing strategy by state Economic Empowerment and Development Strategy (SEEDs) in reducing poverty and unemployment in Kogi State within the period 2004 – 2008, was carried of SEEDs programmme in Kogi State. This research was conducted to determine whether SEEDs has actually reduced the level of poverty and unemployment in Kogi State. Specifically, the objectives include: to determine if the is significant relationship between marketing strategies and poverty reduction in Kogi State, to examine if there is significant relationship between adoption of SEEDS and poverty reduction in Kogi State and to determine if there is significant relationship between government enlightenment programme and poverty reduction in Kogi State. A survey research design was carried out and a sample size of 500 respondents was studied from the five local government areas. Questionnaire was the major research instrument used in collecting data for this research. The data was analyzed using both descriptive and inferential statistics. Findings revealed that there is no significant relationship between marketing strategies and poverty reduction in Kogi State, there is no significant relationship between adoption of SEEDS and poverty reduction in Kogi State and there is no significant relationship between government enlightenment programme and poverty reduction in Kogi State. Premised on the findings, the research concludes that the failure on the part of the government of Kogi State to improve on the implementation of SEEDs programme will not help reduce the level of poverty and unemployment in the state but will rather increase the rate tremendously on the good citizens of Kogi State. The research recommends that SEEDS should incorporate more modern communication tools such as social media platforms, mobile messaging, and online town halls to reach younger and tech-savvy populations. This will improve awareness and engagement across a wider audience. Government agencies should increase collaboration with community leaders, civil society groups, and youth organizations to build trust and encourage community ownership of SEEDS programmes.